STRATEGIC MARKETING

BUS 733- Assignment 1-The Fairdawn Hotel Chain - Case Study

[Name of the Institute]

BUS 733- Assignment 1-The Fairdawn Hotel Chain - Case Study

Introduction

The tourism and hospitality industry of India has come out as one of the vital industries that are working for the betterment of the services sector in India. In India, tourism has obtained important growth during the pas years and the country has immense capabilities to become a leading global tourist destination. The Fairdawn Hotels are among the leading names of the tourism and hospitality industry of India.

The Fairdawn Hotel chain built its first hotels situated at India in the 1970s. Its hotels are constructed to a standard approach and each has 950 rooms, four restaurants, 24 hour room service. The goal of the chain has always been to be considered a leading convention, commercial and group hotel in the region. It does not try to be the number one chain in India and has identified its competitors to be those sharing the main advantage of its strategic locations. To achieve this goal, the hotel chain has continuously upgraded its facilities in its locations. The Fairdawn Hotel is working with its whole strength for increasing the quality of services it provides. In order to be number one in the field, it has to develop effective strategic marketing policies.

Description

Question 1

Talking about the significance of Fairdawn Hotels as to nonstop checking of the outside and focused situations requires finish understanding of the tourism and cordiality industry of India. The level of immersion inside the hotel and tourism industry particularly at India is putting immense troubles and weights on hotels realizing long haul aggressive playing point (Lau et.al, 2005, pp 344-362). However Fairdawn Hotels has all the earmarks of being striving, attaining record development to the focus where investigators have said it could turned into the India's biggest hotel inside the decade. The inquiry examines the roots that have driven the triumph of the Fairdawn Hotels. It is around the most mainstream hotels of India.

The significance of Fairdawn Hotels as to continous observance of the outer and focused situations incorporates the exceptional administrations and offices that it furnishes (Wong, & Pang, 2003, pp 551-559). Key advertising arrangements of Fairdawn hotels keeps constant observing of the outside and aggressive situations, since the Indian hotel industry is developing with its full pace consequently Fairdawn Hotels need to improve approaches that makes the proficient utilization of the characteristics that gesture as the characteristics giving focused playing point.

Competitive Advantage:

Competitive point of interest is a term used to depict components or characteristics of an association that permits it to accomplish more stupendous triumph than contenders; subsequently Fairdawn Hotels gives careful consideration towards its components that furnish competitive preference to it over its rivals and adversaries. It is characterized as 'conveying better esteem than clients and in finishing so winning an above normal return for the organization and its stakeholders (Worsfold, 1999, pp 340-348). Competitive point of interest is attained at whatever point association improve something than the ...