Strategic Management

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Strategic Management

Introduction

Netlix was established in 1997 and has its headquarters in California, United States. The company started its business as digital distributors and later in 2009; the company started offering DVDs and has millions of subscribers. It is providing streaming media on internet to its users in United States according to their demand. Netflix started providing its products and services internationally and today they have members in UK, Canada, America, Latin America, and Ireland. Millions of people are subscribing to Netflix and enjoying watching movies and TV programs online using internet on their personal computers. Netflix is leading the entertainment industry, and this success is the result of the business strategies implemented by the managers and because of the corporate governance (Bala, 2011).

Vision and Mission of Netflix

Netflix started its operations in US, and today it is present internationally because it the company is able to work according to its vision and mission statement. The vision of Netflix is to become the best global entertainment distributors in the distribution industry, and licensing entertainment products and content all over the world (http://mgmtclarity.files.wordpress.com/2010/04/capstone_final_report.pdf)

The mission of Netflix was not published officially, but as the executives of the company stated that, the mission of Netflix is to lead the global entertainment distribution industry and provide customers with live streaming of movies and programs. The mission of Netflix is to provide services to the customers following the values of company including judgment, productivity, passion, reliability, intelligence and honesty.

Netflix Company

Netflix is a company which provides services and products in different countries over the globe. Netflix is a part of the video entertainment industry and is playing its role as a competitor since 1997. They are successfully dealing with customers and providing entertainment services and products by online streaming of movies and programs. The company is considered as one of the most successful entertainment companies in United States, which has customers and subscribers in different countries (http://mgmtclarity.files.wordpress.com/2010/04/capstone_final_report.pdf)

The main competitors of Netflix include Amazon, Wal-Mart, Best Buy, Time Warner Cable and Blockbuster. The overall industry of entertainment has several companies playing as competitors. The 5% shares of the industry are possessed by Netflix, and it consists of 13% shares of the video rental industry. The revenue of the Netflix is high as compared to its competitors, because of the strategies implemented by the business. Netflix follows low cost strategy and satisfies the needs of its ...