Strategic Management and Strategic Competitiveness

Strategic Management and Strategic Competitiveness

Introduction

This paper intends to discuss the impact of globalization and technology changes over the business organizations. The business organization selected for the purpose of this discussion is “Kraft Foods.” I have selected this organization mainly because the data related to the organization is readily available and I also relate to the organization well as I am an active customer of the products offered by Kraft Foods. With the passage of time; globalization and rapid technology advancements have significantly impact the manner in which business organizations tend to work and perform. This paper will analyze the impact of globalization and technology changes over the performance of Kraft Foods. Further, an assessment of the vision and mission statement of Kraft Foods will be done in order to assess its overall success patterns. The purpose of this paper is to make the readers aware about an underlying relationship between globalization, technology changes and the performance of Kraft Foods.

Discussion

Globalization and Technology Changes and Performance of Kraft Foods

Globalization has emerged as one of the most ever debated phenomenon in the recent pasts. Globalization and its impact can be witnessed in each and every field and aspect of the world. Starting off with the cultural identities to political situations and from environmental hazards to business opportunities; everything has a great impact from the increasing trend of globalization (Hamilton, 2008). However, the most apparently new thing about modern globalization is that it is extremely speedy and possesses the capability to cross several volumes of crossing border contacts. Moreover, the capability of globalization to turn the entire world into a global village seems to be extremely important in modern times. The most discussed phenomenon related to globalization is the debate over its advantages and disadvantages (Hamilton, 2008).

The globalization seems to be beneficial as it increases the flow of goods and services; thus creating immense job opportunities worldwide. The economic benefits are the most apparent ones associated with the increase of globalization. Since, globalization tends to increase; the information and media to communicate like internet provide extended opportunities to people to learn variant cultural horizons. The empowerment of people is increased and the citizens of every nation now possess knowledge about their rights and ways to protest against unlawful activities. Similarly, the technology changes have also impacted the performance of Kraft Foods. Rapid advancements within the technology have made the company able to innovate and exceed the customers' expectations every time (Hamilton, 2008).

Kraft Foods has its operations in the dairy sector as well which is the largest part that contributes in the food industry. The bakery products, frozen food and cereals are considered as the second important sector within the same industry. Company also focuses on the beverages sector for that they produce alcoholic and nonalcoholic beer, flavored beer and other beverages that provide the maximum profit line and the major contribution in the growth of the company itself and the industry as well. The industry is extremely spirited and ...