Strategic and Operational Planning

Strategic and Operational Planning

Internal Stakeholders

Management

The board of directors and the managers are key internal stakeholders as they devise the appropriate policies and procedures of the organization. In addition, they are also responsible for devising and implementing different strategies in the context of DirecTV's performance (Beringer, Jonas, & Kock, 2013).

Employees

Employees constitute of being a vital internal stakeholder for DirecTV as they are the ones responsible for successfully delivering efficient service to the customers. The diverse talents of employees are key forces which enable the organization to move ahead at a quick pace. DirecTV has been able to develop its competitive edge on the basis of its employees. The elements of pride and enthusiasm are potent forces in executing their jobs in an appropriate manner.

External Stakeholders

Customers

Customers are the focal point for all organizations since organizations are established for addressing customer's needs in an appropriate manner. Without addressing customer's needs, organizations would fail to a great extent in accomplishing their aims.

Suppliers

It is very important for organizations to have constructive and loyal relationships with reliable suppliers since they are the ones responsible for provision of materials their appropriate supply. Many successful organizations have been successful due to their long lasting relationship with suppliers.

Government

Government is also considered an important entity in the context of organizations since organizations cannot achieve their objectives without conferring to the restrictions of the government. Organizations are hampered to a great extent if they do not adhere to the government restrictions.

Community

Community is considered to be a potent external stakeholder in the context of DirecTV as it has to contribute towards the community.

Mission

DirecTV prides itself on being one of the pioneers in digital television. It makes use of the most innovative and effective technologies in delivering a seamless process of programming. It has a large clientele which significantly enhances the market reputation of DirecTV.

Vision

We are committed to delivering the best television experience for you every day and will continue to develop the unique, innovative programming and services that you have come to expect and enjoy from DIRECTV.

Goals accomplished through strategic plan

To increase market share in the context of international operations by 25% in 2015

Goals accomplished through operational plan

To increase the manufacturing of most advanced HD DVR by 30% in the next 6 months.

Swot Analysis

Strengths

Being a Leader

DirecTV has been credited with having a huge clientele that has significantly enhance their customer satisfaction. In addition, DirecTV has been known to be relied upon as the leader in pay-tv providers in the context of USA. DirecTV has successfully exploited the need of digital television and goes a long way in successfully providing digital solutions (Jandebeur, Cho, Lee, & Schaeufele, A 2013).

Exemplary growth in Latin America

Latin America is considered to be a lucrative market for DirecTV since it has garnered handsome growth form this market. DirecTV has been known to enjoy a highly favourable competitive edge in the context of Latin America as a high degree of ...