STRATEGIC ANALYSIS

Strategic Analysis of Coca Cola India

Introduction2

Analysis of Business Environment3

Porter's five forces Model3

Resource -Based View Analysis3

Tangible resources4

Intangible Resources4

Capabilities5

Formulation of Strategy6

SWOT Analysis6

IFE Matrix (Internal factor Evaluation)7

Strengths7

Weaknesses8

EFE Matrix (External factor Evaluation)8

Opportunities8

Threats8

Competitive profile Matrix9

SPACE Matrix9

Boston consultancy Group Matrix (BCG)9

IE (Internal-External) Matrix10

SWOT Matrix10

QSPM (Quantitative strategic planning matrix)10

Conclusion11

Strategic decisions11

References12

Appendices13

Strategic Analysis of Coca Cola India

Introduction

Coca Cola that was established in 1886 now is a global market leader and operating in more than 200 countries. Coca Cola is currently selling more than 400 brands. Coca cola has been faced many economic peaks and troughs, peace and wars, depressions and blissfulness. In the era of 1990, Coca cola became most successful company because of having the best quality soft drinks, and excellent Management team among all other brands throughout the world (http://www.coca-colacompany.com/) Coca Cola has made many efforts to achieve profitable growth in Indian industry. In India, Company is currently selling Coca Cola, Fanta, Maaza juice, kinley water etc. company is trying to reduce the unemployment rate in the country to enhance Indian economic growth. The Coca Cola Company has a very positive influence on industries like plastic, glass, sugar, banking etc. The company has excellent corporate social responsibility programs that show the company is contributing more to enhance the value of the society (http://www.coca-colaindia.com) Indian drink industry is very strong, and consumer facing if compare it with China. Currently in Indian drink industry hot drinks, alcoholic and non-alcoholic drinks are manufacturing. Extensive growth of soft drinks (non-alcoholic) is due to best leaders are contributing like coca cola and PepsiCo. Coca Cola and PepsiCo have committed to contributing in Indian drink industry for long-term. The competition in Indian industry between two is very high Business Monitor International, 2011)

Analysis of Business Environment

Porter's five forces Model

It is the model that helps in identifying the industry effectiveness of Organization. It is based on 5 forces that measure the profitability of the company with respect to its industry. The weaker these forces, the best the opportunities that the organization has to perform best in industry (chapman, 2005, pp 1-2).

After implementing porter's five forces model on Coca Cola, it has been realized that Company is doing well and enjoying profitable growth after becoming a market leader in Indian drink Industry. A threat of increase in price of raw material may affect the profitable growth of the company. Low threat of new entrants may give some opportunities to Coca Cola to attract more customers. A strong threat of Substitutes may affect the strategic position of Coca Cola in Indian drink industry. A tough competition has been faced by Coca Cola due to its rival PepsiCo. Low demand of soft drinks, due to health issues, in the country can influence the company's bargaining power of buyer. Competitive Advantage

Resource -Based View Analysis

Resource based view is based on resources of organization and its capabilities. Both are very important and fundamental constants in making strategies for organization. The aim of analysing the resource based view of any organization to find out the relationship between the company's resources, ...