Scholarly vs. Popular Media Focus on Sexuality

Scholarly vs. Popular Media Focus on Sexuality

Introduction

Sexual content is used across various mediums to garner the focus and attention of the proposed audience. In the contemporary era, the marketing agencies are accused for over relying on the sexual content to brand and market their products. It is not a hidden fact that in the modern markets, the motto 'Sex Sells', is very popular and is a common strategy among the leading companies and marketing groups (Diekman et Al, 2000). However for the adolescent and the underage market, too much sexual content can have a negative impact on their cognitive development and behaviors. The literary work and the books intended for the adolescent markets are often ignored by the modern medium, regarding the sexual content that they consist. This factor can be attributed to the fact, that the adolescents quite rarely purchase and read books, as they spend most of their time watching televisions or browsing on the internet. Relevant research has shown that a significant number of the literary works intended for the adolescent market, consist of highly sexual and even inappropriate material; and these elements can have an impact on the development of the young adults.

Discussion

Scholarly Paper Summary: 'A Content Analysis of the Prevalence and Portrayal of Sexual Activity in Adolescent Literature'

The scholarly presents the contemporary research on the nature of the most popular adolescent oriented literary works. It clearly highlights that the majority of the books intended for the young adults consist of information and description of situations, which are highly sexual and erotic in nature. The scholarly article has presented a very unique view on the mediums of information that have a significant impact on the lives of the adolescents. It is a misconception and an erroneous perception that the young adults do not read or purchase books. The writers have shown the relevant statistics which clearly show that a significant amount of teens, actually do purchase these novels and are highly influenced by the stories and the lead characters. Apart from the household environments and the conventional schooling system, the media has become a great source of education for the young adults (Callister et Al, 2012). The teenagers spend most of their times viewing various sources of media, and they are heavily influenced by the behaviors and the attitudes of the protagonist and the leading characters of the media shows. It is a fact that in the contemporary media the sexual content has now become a very common factor. Most if the audiences that view these shows with the adult content are not mentally prepared to channel and absorb such information, and might develop certain negative and aggressive personalities. Although the critics of the mainstream media have taken sufficient corrective actions against most of the content shown on television, the adolescent novels are most commonly ignored. These books consist of information which is very inappropriate, and can influence the young adults to become depressive and sexually ...