Running Header: ORGANIZATION DESIGN- GOOGLE

Organization Design- Google

Table of Contents

Introduction3

Discussion3

Company Profile3

Mission Statement4

Ethical Stance5

Google's Culture and Structure6

Networking Principles of Google8

Google and Social Networking8

Social Corporate Responsibility and Google10

Challenges Faced by Google10

SWOT Analysis12

Conclusion17

References19

Organization Design- Google

Introduction

Google was founded by Larry Page and Sergey Brin while they were graduate students at Stanford University. Today, Google has become a leading Internet and computer software corporation in the world. It is best known for developing the world's most popular web search engine. The company derived its name from the word googol, a term that represents 10 to the power of 100 (the numeral one followed by 100 zeros). Google Inc. rose to prominence in the 2000s due to a combination of technical innovation and strategic acquisitions, with its initial public offering took place on August 19, 2004. While the majority of revenues come from advertising, Google also offers a variety of other products and services such as Google Books (an electronic repository of scanned texts), Gmail (an e-mail system), Google Earth, and mobile technologies. In addition to more consumer-oriented social networking services, Google also helped to create a tool for software developers called OpenSocial in 2007 to facilitate the creation of social networking applications. Google, which uses innovative networking principles behind its search engine, has made recent forays into social networking. The culture of Google Inc. is informal and encourages creativity, personal interest, and ethics. Even its internal structure and communication network is driven not by a bureaucratic structure but rather by the interests and market opportunities of its employees. This paper aims to discuss company profile of Google along with its mission, ethical stance, culture and structure, networking, social corporate responsibility, challenges and SWOT analysis in details.

Discussion

Company Profile

Google is a company in the IT industry with several products in its portfolio. The most prominent is the search engine Google.com, but it has launched many other initiatives, such as Google Earth, Gmail, Google docs et cetera. Thus it possesses a widespread product range of online services. The company was co-founded by Stanford students Larry Page and Sergey Brin, and officially launched in September 1998 (Morrison 2006: 378). Google's first home was in the basement of a friend of Page and Brin (Hartley 2010: 99). The company's mission was to create a product that would make it easier for people to find what they searched for on the web - a web which at that time was quite unorganized (Hartley 2010: 101). The result was a search engine which they named Google from the mathematical term googol representing the number 10100, a number higher than the number of atoms in the known universe. The name was meant to indicate that this search engine could handle an almost infinite number of information. Google soon achieved positive attention from the media, and the company started to grow fast. In 2001 the company got its first profit (Scott 2008: 9), and in 2010 the revenue was $ 29,321 million, of which $ 28,236 million were from advertising. Profit was $ 10,381 ...