ROLE OF SOCIAL MEDIA IN ACHIEVING ORGANIZATIONAL GOALS AND OBEJECTIVES

The Role of Social Media in Achieving Organizational Goals and Objectives

[Name of the Institute]

The Role of Social Media in Achieving Organizational Goals and Objectives

Introduction

Organizations consist of employees, managers and employers who work collectively to achieve the goals and objectives of organizations. Every organization has its own goals and objectives. The people of the organization collectively work to achieve these goals and targets. The success of an organization depends on how the managers and employees put in their efforts in achieving the desired goals and targets. These days' social media play a vital role in the life of individuals. Social media has improved the communication channels, and has provided businesses with a platform to communicate with their customers. The customers can easily share their suggestions, recommendations, views, opinions, experience and feedback with the business organizations. This helps organizations in bringing relevant changes in their products and services, so that they can fulfill the needs and demands of their customers. Social media plays a vital role in achieving organizational goals and objectives, as it serves as a bridge of communication between organization and customers (Picard, 2009, pp. 10-15).

The use of social networking sites is increasing year by year, with the advancements in technology. It is necessary that organizations stay updated by using advanced technology and technological methods to meet the needs and demands of the changing world. These days social networking has become a trend, and people tend to spend most of their time using these websites. Organizations can take advantage of these sites and promote their brands, products and services using these websites. They can provide their customers with an open communication channel where they can easily share and communicate with the organization. This helps the organizations in achieving their desired goals and objectives.

Task 1 Formulate a Research Specifications

Outline

The research is proposed to understand the role of social media in achieving organizational goals and objectives. It will study the impact of social media on employees and employers, and how they can use it to enhance their performance. Social media has helped in reducing the communication barrier between the customers and organization. This research will focus on the advantages of social media, and how it impacts the business. Different researchers have presented their ideas and views related to social media and how it is helping people and organizations. The previous literature has been critically analyzed to get appropriate information and data (Hargittai, 2004, pp. 137-143).

Data will also be collected from respondents selected from different organizations. This will help in getting the views and opinions of employees and employers related to the role of social media in achieving organizational goals and objectives. The use of social networking sites for different purposes is increasing year by year. Data will be collected using the surveying techniques and SPSS will be used to sort and analyze the data. The purpose of the research will be accomplished by using different statistical tests and models to find out the ...