Role of Marketing Manager



Role of Marketing Manager

Introduction

Gillette is a famous brand of men's safety razors. Even before Procter and Gamble bought the company, it has been the world's number 1 maker of shaving supplies. The company is also a leading battery maker, but is best known for its blades and razors. It was in October 2005 when the company merged into P & G.The company was initially found in the year 1901, and has over expanded with a great ratio over the time, making it stand in the position it is today. The product is now sold under the name of P & G. The market for gillete razors has been huge, and the company has been able to establish itself among the priorities of its customers. While the product (razors) is leading in the U.S market, and has enough potential to establish itself in foreign market (Asian). With high competition among the products of such type, a careful analysis needs to be done in order to assess whether the product will be a success in the foreign market or not.

Discussion

Customer Value

It is one of the essential roles of the marketing manager to understand the value the customers are looking for, before the product is made available to them. Broadly, it could be divided into four utilities of customer value, each of them needing a keen consideration. The utilities would of great use in understanding the perspective of customers (Best, 2013). One of these utilities is of functionality. This covers several aspects of a product, for example its durbility, aesthatics and comfort. Considering Gillette as a product, it has gained competitive advantage over other products mainly because of it durabilty and comfort. The brand has gained confidence of its customers over the years as it has shown great durabilty in comparison to the other products that are of its competition. Its razor technology has enabled the customers to reduce the number of ricks and cuts, and has further allowed them a comfortable shave. Gilltte scientists have worked enough and efficiently to minimize the number of risk associated wih the shaving process, and has been succefull in optimizing the efficiency level of the product.

Gillette has been able to improve its product technology that the customers are not required to wash their face before having shave to soften their beard, or use other things to make the shave easier. Gillette allows its customers to avoid all these measures, and perform shave with complete ease and confidence. The comfort level of shave has been increased by Gillette as it reduces the risk and efforts involved in the shaving process.

Another utility that is considered by the customers is of Time. It covers the aspect of making the product available to the customers just at the time when they need it.Considering this particular factor in US, Gillette has been able to serve the purpose efficiently, and has enabled complete availability to its customers. The distribution has been very effective, and with the product ...