Role of Entrepreneurship in the Business Innovation: Research Proposal

Role of Entrepreneurship in the Business Innovation: Research Proposal

Introduction

Business operations have become such an integral part of the society that it is almost impossible to view the world without them. What started centuries ago with the Barter system have now evolved into a strategic practice that is implemented all over the world by people wishing to make a living by providing quality services and products to other people. Business evolved from an exchange of products to the delivery of quality goods and services to the society. As the world expands and businesses expand, competition grows in every sector of every industry (Clarke, 1999). Hence, entrepreneurs need to come up with innovative ideas to impress customers. For example, when Facebook took over the world like a storm, some people came up with the idea of online marketing and social media marketing and offered their services to organizations where they maintained official Facebook pages for the organizations. Now, there are hundreds of social media marketing agencies established all over the world. Some of these agencies occupy a workspace that is hardly bigger than a bedroom but the services they provide are excellent and unmatched (Dowling, 2004, pp 115). This leads us to the main discussion of this research paper. In today's business world, an entrepreneur has to consider how business offerings can be diversified and modified to be different from what is currently being offered to customers. In other words, innovation and developing new business ideas has become to key to success of entrepreneurs. We have examples of business geniuses like Mark Zuckerberg and Steve Jobs to validate the statement.

Research Question

Business management is not a new field and considerable theories and research exists regarding business practices that entrepreneurs can adopt to conduct an existing business ...