RESEARCH PROJECT

Research Project



Research Project

Methodology

Hypotheses

Ho 1: Legal consequences occur in dealing with illegal online marketing tactics.

Ho 2: Quantitative research methodologies assist in ethical and legal factors of marketing.

Collection of Primary Data

Quantitative Research Techniques

In quantitative research, we find the distribution of different attitudes in the population, the perception of current social phenomena, but also for the evaluation and use of products and services. Logically, therefore, investigated the relatively large population samples or pre-defined social groups (Douglas & Craig, 1995, 63-95). The range of application of quantitative research is very wide and it corresponds to the width of techniques offered; however, for the study of online marketing strategies questionnaire is used as a source of primary data to collect the data for the quantitative research analysis.

Questionnaire is the method used in quantitative research, especially in large-scale surveys, such as those proposed raising the opinion of the population or consumer preference (Gougeon, 2011, 1524). In relation to the study of online marketing strategies, like every technique, questionnaires, has its advantages and its limitations, reach a large number of individuals even in areas remote from each other, spent zero with qualified personnel to administer the questionnaire because it is not necessary to the training of researchers, allowing the people respond to the questionnaire at the time that determine timely, ensure anonymity of responses, are some of the advantages of doing a questionnaire to obtain data (Max & Onghena, 1999, 261-70). Moreover, in relation to the study of online marketing strategies, the questionnaires do not allow people who cannot read and write to respond to you thus causing some deformation in the search results, also prevent the informant ask questions of understanding the issues because the researcher was not present, questionnaires have a relatively low number of issues, since it is known that the questionnaires with extensive number of questions are tiring and often are not answered fully (Parsons, Price, Hiskens, Achten & Costa, 2012, 60).

For the study of online marketing strategies, after the questionnaire were drafted and before being applied in public, the respondent should definitely go through a pre-test to ensure he is well prepared, especially on the clarity and precision of terms, the form of questions, unbundling the issues, order and introduction of the questionnaire (Bowman and Gatignon, 2010, 16-52).

Sampling

For the study of online marketing strategies, sampling is based on statistical laws that give scientific reasoning. In social search, we use several types of sampling that can be classified into two major groups: non-random sampling probability. The types of the first group are strictly scientific and the second group did not present statistical or mathematical foundation, depending solely on the criteria of the researcher (Brassington & Pettitt, 2003, 21-73). Data collection in the study of online marketing strategies is of paramount importance in the sciences, fundamental for any job, at any stage of its execution, an important tool for building any knowledge. Without the data collection, the study of reality and its laws would be reduced to mere conjecture and guesswork ...