REPORT

Task 3 & 4: The Tourism Company

Task 3: Introduction3

Discussion3

3(a): Decisions & Considerations3

3(b): Information & Knowledge4

3(c): Internal & external sources of information5

3 (d): Internal and External key stakeholders of The Tourism5

Expectations6

3(e): Developing Business Relationships with External Stakeholders6

3(f): Strategies for Improving Personal Networking7

Digital Connectivity7

Justification for Recommendations8

Task 4: Introduction9

4 (b): Modifications9

4(c): Suggestion for Improvements10

References11

Abstract

Tourism Industry has a significant value for the economic development of a country. The purpose of Destination Development Plans & Tourism strategy is to improve the prospects of business while creating value for the visitors. In this report, the discussion records some information for the Tourism Company. Stakeholder's management is an essential part of a tourism strategy. There are a number of external & internal stakeholders involved. For that matter, it is essential for the Tourism Company to strengthen stakeholder communication. It is ideal to employ digital & non-digital modes of communication.

Task 3 & 4: The Tourism Company

Task 3: Introduction

In today's globalised world, tourism has a significant value. It serves as a contributing factor for the economy of a country. Every country (city or town) seeks to improve tourism, in order to rally visitors. With developed means of transportation, people visit distinct destinations in the world. The decision to choose a place depends upon a number of factors including facilities & services. In order to improve tourism, tourism authorities have to devise strategy & formulate Destination Management Plans. The rationale for developing a destination management plan is to sustain the visitors' economy (Sara, 2006, p.7). The destination management plan highlights the significance of managing the visitors & stakeholders (at a specific destination). It should be noted that management is not only about managing the visitors; rather, it is an art of scientific planning which manages the business, environment, local civilians, and the visitors. A DMP (Destination Management Plan) articulates various aspects of managing a destination including distribution of resources. In this write up, the report highlights the essential considerations for developing a DMP & tourism strategy. The report shall assist the Tourism Company in their decision making process. The selected destination is Moreton Bay Region in Australia.

Discussion

3(a): Decisions & Considerations

Moreton Bay is an attractive & affordable place for visitors. The place offers a diversity of coastal as well as hinterland. Visitors can involve in a number of recreational activities including water sports (Michelle &Terry, 2010, pp.1-5). There are a number of local & international visitors, coming to place each year. The destination is classified into Northern & Southern regions. It is a place with rich cultural & environmental values. Besides the European heritage, the bay has numerous seashore species like turtles, whales etc. Also, the seaside flora captures the attention of the visitors. The primary consideration is pertaining to the environment. The preservation of natural beauty & lives should be the guiding decision. Further, the destination accommodates around 1666, 805 visitor in a single year (Michelle &Terry, 2010, p.4). The tourism activities are highest in December & January (Regional Council, 2009, ...