Organizational Communication - A Case Of Sprint Corporation

Organizational Communication - A Case Of Sprint Corporation

Introduction

Organizational communication is the relatively new and advance field which comes under the discipline of communication studies. As a field, organizational communication is the process of analysis, evaluation and the role of communication within the organizational context. The earlier traces of organizational communication can be connected to the business communication and business information and earlier mass communication studies. But currently this field has its own well established theories and empirical concern which differentiate it from rest of the related communication fields. The process of organizational communication allows the management of the organization to virtually understand all the human process of communication within the organization. It also allows the management of the organization to evaluate and inculcate the expected communication skills among its employees which are considered essential for organizational communication.

In this research paper we will explore the scope and effectiveness of organizational communication. We will also put some light on the problems faced by organization with organizational communication. We will explore different aspects of organizational communication with reference to Sprint Nextel Corporation.

Company Overview

Sprint Nextel corporation offers wide range of wireline and wireless communication services to business, governmental agencies and individual customers. The company engineers, develops and deploys technologies of first wireless fourth generation services from a national carrier in U.S. the products of sprint corporation consist of mobile data services, Virgin Mobile USA, Assurance Wireless, Boost Mobile and Push to Talk capabilities. In July 2013, the company completed the process of merger with SoftBank Corp and Nextel Corporation and became the parent organization of Sprint Nextel and latter company changed its name to Sprint Communication Inc.

Discussion

Element of Effective Organizational Communication

The scope of literature of organizational communication is very broad and it includes communication theories, gender based communication process, communication process within the diverse workforce, conflict management, impacts of formal and informal relationship on organizational communication process, impact of culture on organizational communication, verbal and non verbal communication, the impact of climate on communication process, technological impact on organizational communication, the role of mission and vision of the organization on communication process, ethics and consulting etc (Miller, 2011). 

To understand the effectiveness of organizational communication, it is imperative to first understand the organizational communication structure. Organizational communication structure is the systematic representation of pathways, which represent the actual flow of the information from one end to another end. It shows that who will be reported by whom? The organizational communication pathways mostly represent the formal communication process and formal organizational communication is represented through organizational charts, hierarchical structures and policies manuals. Some of the important organizational communication models are given below.

Open Communication Climate

Formal and informal communication is the lifeblood for any organization. When we analyze the communication environment, processes, channels, hierarchies and system, we often overlook the essence of the communication act: it is profoundly human. It is human that is the central parts of the communication which are connected with each other through the ...