ONE STOP BEAUTY DEOPT

ONE STOP BEAUTY DEOPT



ONE STOP BEAUTY DEOPT

Part 1: Mission Statement

To provide a one stop quality shopping of beauty and hair care products, hair salon and a nail shop for the Black of all ages, Whites of old age and Hispanic youth people in America and the world. Therefore, 'One Stop Beauty Depot' seeks to provide the White, Black and Hispanic people in America and the world, when it goes global, a quality shopping of beauty and hair care products with the services of a hair salon and nail shop all at once.

Part II: Who is your goal market?

'One Stop Beauty Depot' will target each of the three groups separately. The females will be targeted by proposing a fast, convenient, service. Because men tend to have shorter hair, they generally require haircuts more often. Generally females favour the allure of upscale salons; although, not every person can pay for this luxury. For this reason 'One Stop Beauty Depot' will provide the same quality hair styling, without the expensive price.

One Stop mainly targets the black people of all ages, the old white persons and the Hispanic youth and this limits their target customers that are not black but would like to enjoy their services. The beauty depot has targeted all the customers of all origins and this presents an unfavorable situation.

Part III: What is your USP

Our Unique Selling Proposition is a simple one: satisfied clients are our best marketing tool. When a purchaser leaves our enterprise with a new look, he or she is broadcasting our title and value to the public. Most of our clients will be referrals from living clients.

Part IV: Publicity

No major advocating crusades are anticipated. Our research has shown that phrase of mouth is the best advocating for this kind ...