Northern Feather Company is involved in selling sleeping products to variety of customers. It sells its product to individuals as well as industry customers. Its industry customers include various businesses from hospitality industry. However, company approaches to their individual customers through variety of retail chains. Currently business needs to be expanded to Middle East. There is a good sign of business expansion which is analyzed through reading their company profiles. It is observed that most of the countries in Middle East consist of various hospitality businesses and there is a good trend of ...