NIKE, INC.

Nike, Inc.

Introduction3

Definition of Marketing3

Background of Nike, Inc.3

Discussion4

Marketing Concept of Nike, Inc.4

Strategic Analysis6

SWOT Analysis7

Strategies for increasing Customer's Satisfaction9

?Encounter complaints positive9

?Perceive complaints as Tips10

?Store checks and interviews10

?Implementation and evaluation of a survey10

?Draw conclusions and take action10

Conclusion10

References11

Nike, Inc.

Introduction

Definition of Marketing

The approach of marketing is based on the scientific methods of study. In order to attain the objectives of the organization, the process of marketing activities and catalyzes the growth. According to Marketing Management Association (AMA), marketing is the business performance activities which guides and directs the flow of services and goods from produces to customers(Kotler, 2000). Furthermore, Dann (2010) defines marketing as, “the progression by which a society antedates, adjourned, or satisfies the demand and structure for economic products and services through the development, promotion, exchange and physical distribution of goods and services".Marketing isa system of business activities aimed at planning, pricing, advertising and supply of products and services that meet consumer needs or potential"(Sheth&Uslay, 2007).

Background of Nike, Inc.

Nike is a global manufacturer of shoes, clothing and accessories.Born in 1972 and named after the Greek goddess of victory, Nike has now invested in a new concept of sportswear, based on the idea of ??Bill Bowerman, one of the two co-founders, who declared, "If you have a body, you are an athlete. "In addition to football, basketball, tennis and other sports (skateboarding, golf), Nike has revolutionized the concept of tennis shoe. The Nike headquarters is located in Portland.The company is now in more than 160 countries around the world, and between employees, suppliers, dealers directly or indirectly employs nearly one million people.Nowadays, among the leading companies in the industry, Nike continues to focus on research &development in the field of sports shoes, looking for new innovations for the functionality and the comfort of its shoes.

Discussion

Marketing Concept of Nike, Inc.

Nike could do much more than designing and selling shoes for runners, so a few years later, the Greek goddess of victory Nike was a good omen, so that now Nike Inc, with the logo of "swoosh", is the leading designer of the world, distributor and marketer of apparel, footwear, accessories and equipment.

Direct Competitors

The Nike has to compete at international level with a significant number of companies that offer the same products to the market, including Adidas, Puma, Reebok, Asics, Avia, Fila, K.Swiss, Lagear.The intense competition, rapidly changing technologies and consumer preferences are significant risk factors for the operations of Nike.It should be noted that in the past just as Nike had interrupted a historic duo with the passage of France until then with Adidas.Todate, it can be said that there was a duopoly between Nike and Adidas-Reebok so much so that it was feared could be reduced to a clash of prices as it was in the case of AMD and Intel and between Coca-Cola and Pepsi.With the passing of years it was considered appropriate to put in place a strategic choice that brought the Nike Inc May 31, 2012 to announce his intention to sell Umbro and Cole to focus ...