New Venture Opportunity and SWOT Analysis

New Venture Opportunity and SWOT Analysis

Description of the new Venture

The new business will be related to transportation with the name of the PATMA Company. The PATMA company will meet the transportation needs of most of the small and large business. The business will initially start its operations in New York. The transpiration services will be provided to all the companies. Different modes of the transportation will be used to meet the needs of the clients. It has been noted that there are many companies, which are facing difficulty in transporting their goods from one place to another. Most of the companies outsource transportation and do not set up their own transportation department. Initially the vehicles will be rented out and after wards the PATMA company will buy its own vehicles. The company will be involved in all the four types of transportation, rail, road, sea and air. The rates will be fixed based on the weight and other factors. The sensitive and perishable goods will be transported by air and the non-perishable goods will be transported by road rail. Currently most of the companies that have their own transportation face lots of difficulties, so there is great scope of this business as more and more companies are trying to outsource the transportation. The staff of the company will not be too large initially. There will be small but smart staff initially. Only those people will be hired initially who have all the necessary experience in the field of transportation. There competition in the transportation business is very strong, there are many companies which are already providing the transportation services to many companies. The competition in the transportation business can be handled by efficient planning and implementation of strategies.

Actual SWOT Analysis

The SWOT analysis is a very effective business tool, which should be utilized in every business. SWOT analysis analyzes four aspects of any business, its strengths, weaknesses, opportunities and threats (Dyson, 2004).The strengths and weaknesses of a business are internal, whereas, the opportunities and the threats are external to it. If the SWOT analysis of any business is performed in an effective way, it will present the true picture of the business (Hill, & Westbrook, 1997). Now we try to perform the SWOT analysis of the PATMA company.

Strengths

The strength of the PATMA Company is that it is dealing in all the four major modes of transportation. Although there are many transportation companies which are present in New York, but not many of them deal in all four modes of transportation (Pickton, & Wright, 1998). Most of these companies deal in only road transportation. However, there are some companies which also deal in sea transportation along with the road transportation. But there are only a few companies which deal in all the four modes of transportation. So it is a great strength of PATMA company which gives it competitive advantage over all other transportation companies. Another strength of the PATMA company is that, it has experienced team which ...