Microeconomics of Customer Relationships- General Electric Case

Microeconomics of Customer Relationships- General Electric Case

According to the author, preferences consumer choice as a measure of the efficiency of the utility of consumption, this comes with the relationship building between the customers and the company. On the other hand, usability is the sum of satisfaction that is reached by the individual consumer with consumption or possession of the goods. Modern microeconomics is treated as a concrete utility and numerical quantity, but as a category ordinal perspective of the relationship between the company and the customers. Utility assigned ordinal values only, which indicates the relative ...