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Media Influences Stereotypes

Introduction

The paper focuses on the phenomenon of media influences on stereotypes. The concept is not new in today's era, but it is important to ethically and morally implement strategies to reduce the negative effects of media over gender socialization, especially in women and youngsters.

Many researchers suggest a link stereotypes in people's minds to the influence of the media, shaping relationships to the world, the binding of certain principles of behavior to the places of human life at which point the media.

Discussion

Generations of American children have grown up watching films of "cowboys and Indians" and reading The Adventures of Tom Sawyer and Little House on the Prairie. These films and popular novels have only reinforced the idea that belonged to the indigenous past, eternally busy hunting buffalo or being chased by the cavalry of the U.S. military, and that fate had placed them forever sidelines of the "real" company. Such impressions gained from an early age are difficult to erase (Arnett, pp. 9).

The old western movies have long since disappeared, but in today's media continue the tradition. For example, the new adaptation of the story Peter Pan, made by Disney characters always shows wicked and cruel Indians, dressed only in a loincloth and who can say "Ugh" (Arnett, pp. 15). This type of cartoon stereotypes propagated as strong as the westerns of yesteryear. You could say the same about Pocahontas, despite its color more politically correct. There is hardly any way how a child can understand the distance between such stereotypes and the reality of Aboriginal communities today (Frith and Karan, pp.12).

Worse, as pointed out by Canadian actor Gary Farmer, a member of the Cayuga Nation, "imagine the feelings of Aboriginal youth when they are thus constantly caricatured. It is difficult to develop a positive image of them (Frith and Karan, pp. 18). Even the treatment of Pocahontas theoretically leave them positive image of the stereotypical "wild ". "His appearance, for cons, is not likely to disorient the public: the facial features are an amalgam of different faces non-Aboriginal people, including that of supermodel Kate Moss (Kirsh, pp. 41).

Anyone who knows a little about the psychological development of children and adolescents know that even before the age of 15 years, attitudes, values and self-esteem are well rooted in personality. What young people see and hear in the media helps them determine how the world works and scale ...