McDonald's: A Global Perspective Paper

[Writer's Name]

[Institute's Name]McDonald's: A Global Perspective Paper

Introduction

Numerous naïve minds are of the view that the trend of fast food came in our lives with the sudden and incessant advent of these fast food chains all around the world. Furthermore, amongst those fast food chains, Mc Donald's relishes the reverence of being perceived as the pioneer of the fast food chains, and the king of burgers that directed the population of America to the highway of fast food meals. However, the aspect of globalization, over the time has played a pivotal role in compelling the business to take a detour from the conventional regional paths, and embark on foreign lands, rendering a taste of their specialty.

McDonalds, The USA, & The History Of How It Started

Bearing in mind the prime connotations that are attributed to the initiation of the trend of fast food and how Mc Donald's is believed to be king of this trend in America and other subsequent regions that have relished the unique taste of the Mc Donald's fast food magic; it is highly imperative that those naïve minds are rendered with the relevant information and history of initiation that is endured by Mc Donald's. It was the state of California to have laid the ground work for the manifestation of the dream, once sought out by two brothers Dick and Mac McDonald. Starting off as a hamburger stand by Patrick McDonald in 1937, his sons propelled the business, after naming it Mc Donald's that relished the menu, which had over forty items. However, in the year 1948, both the brother, had transformed their menu to pure fast food items, containing hamburgers, cheese burgers shakes and drinks, which soon started to acquire the fame and success the owners had endeavored to acquire, and later went on to franchise their successful restaurant, that now has its branches all around the globe.

However, with US being its home, the core essence of this essay revolves around assimilating the manners in which the restaurant is catering to its home population. If a close look at the web site is taken, it can quite comprehensively be gauged that the site is not only attractive, but quite comprehensive too; rendering the basic aspects of promotions that are essential for enlightening the target population or the traffic that logs on to the site regarding their meals, deals and item available on the menu. It offers variety of menu, in its food section, which enables the person to choose not only form the wide variety and array of food items, but to also know any new additions and arrivals in the menu. Moreover, the site has almost everything for everyone, ranging from enchanting games for the kids, to embroil them in the brand and subtly acquiring a top place in their minds, for being the top selection for the fast food, whenever they may go out with their parents to relish a meal (Lewis, 2004).

Since the web site caters to all ...