MARKETING PLAN

Marketing Plan

Marketing Plan

Executive Summary

Platinum Day Spa and Salon is a luxurious destination in Luton City specializing in a variety of services. We offer four ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment and we offer four state of the art tanning beds. There are a variety of massage styles available-traditional Swedish Massage, Deep Tissue work, Hot Stone Massage, and Reflexology. We also offer facial and body treatments, like a Vitamin C Antioxidant Facial and Seafoam Body Wrap Treatment. The day spa and salon has the latest in anti-aging products and techniques. We also offer services on hair such as cutting, styling and coloring.

This business plan has been developed to track progress prior to opening and following through with a five-year projection.

Objectives

1. Achieve £39,000 in sales the third month after opening by performing 18 services per day.

2. Achieve £80,000 in sales the six month after opening by performing 34 services per day.

3. Become an established community Spa and Salon destination by the end of the first 12 months.

4. Perform 69 services per day by the end of the first year.

Mission

Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a compassionate, upscale, professional environment.

Company Summary

Platinum Day Spa and Salon is a new destination offering customers the combination massage, body treatments, facials, tanning, acupuncture, hair care, nail care, body hair removal, and beauty products. The atmosphere settings are upscale, beautiful and serene. We cater to both men and women and offer the latest in skin care products, hair care products and therapies.

Start-up Summary

The following table outlines start-up expenses related to leasing, build-out and start-up expenses in opening Platinum Day Spa and Salon. The majority of the start-up costs will be funded through short-term financing and the remainder will be invested by the owners. (See Appendices 1)

History of the Salon and Spa

The history of the day spa traces all the way back to Early Civilization. Due to controversy as to where the term "spa" originated from, it is in actuality considered unknown. There are two main theories that it is said to fall under. Through out history, spa is referred to as "the waters." The first theory suggests that it's an acronym for the Latin phrase, "saluse per aquae." Translated, the phrase means "health through water," hence "the waters." The second theory relates the word "spa" to a Belgian town famous for its baths used to restore health and pamper oneself.

The history of the beauty salon dates back to ancient civilization. Beauty styles and trends change through out time as to what is considered not only attractive but also appropriate. For example, 200 years ago, a short hair cut was only acceptable for a woman if she had just recovered from a severe illness. Nowadays, several women wear their hair short. Hair is not the only beauty ideal that modifies drastically through out history. Today, people will pay money to have their skin ...