Marketing Assignment

[Name of student]

[Name of institute]

Marketing Assignment

Before the introduction of any new brand it is necessary to ensure that the image of the company or the organization is clean and pristine. Ensuring transparency will minimize or eradicate the kind of impact that the tarnished repute of the company can have on not only the existent products but the newer one as well. In order to ensure that our existent and new product lines are successful and flourishes in the competitive market we need to ensure the fact that the claim that has been put forward by the NGO's is counter-acted. We need to be sure that our counter-action is highly effective and efficient and it renders the tarnished image of our company since it is the loyalty of the existent customer base that needs to be retained since loss of customer base will impact the expected or forecasted sales and which consequently might force the company to have a divestiture of the product line.

We first need to analyze the geographic location of the company that has been targeted by the NGO's. We first need to analyze that on what grounds or premise has the NGO's put forward such hideous claim and in order to do that we need to read an official statement that has been published by the NGO's. We need to scan the entire factory via the surveillance cameras and ensure that such activity has not been conducted in the authorities' absence. It is obvious that our surveillance is so tight that such derogatory act cannot take place. After reassuring the fact that such activity has not taken place we can move forward and develop a documentary on how we operate at a micro level and then move on to how we operate at a macro level. The documentary ...