MARKETING

Chromebook Pixel: Marketing Strategies

Chromebook Pixel: Marketing Strategies

Introduction

The care and concern for something can stand work more than a job. The organization of information around the work to keep it universally useful and accessible is the mission statement of Google. Light bulbs, penicillin, and refrigeration are greatest innovations of all time that are taken granted. It is indeed miraculous to determine a company maintaining a spirit of innovation every year with the nourishment of culture. This assignment discusses about Google's imperial innovation, Chromebook Pixel with general and specific analysis. It talks about strategic decision making processes and illustration of arguments for Google's Pixel project (Jobs, 2009).

Discussion

General Analysis

A touch-screen laptop with highest density pixel comes with the feature of machine on February 21, 2013. Google Chromebook Pixel promised to operates on faster CPU than the previous case of Intel Core i5. It has ability to store 32 GB with aesthetic designs (Bragdon; Nelson & Hinckley, 2011).

Making computing simple, speedy, and secure is the art of design for Chromebooks. The momentum of this technology of Google has been remarkable (King, 2013). Today, Chromebook is representing more than ten percent of sales of notebook as the largest electronic retailer in the United Kingdom. The best in hardware, design, and software to stir and inspire the next generation is the reflection of the Chromebook Pixel. The rethinking and redefining all the elements of a computer for designing best laptop for power users is the result of the Chromebook Pixel. The objectivity of the Pixel is to provide users with best web experience to disappear the pixels.

The idea of Google is The Chromebook Pixel. It offers vision of Google for a high-end laptop for users of a future world (King & Raja, 2012). The commitment of Google to Chromebook designates a branded-model of Google as a smart move to help the fledging desktop platform gain traction. Google successfully learn about doing hardware business after the recent success of its Nexus products. The intention of Goggle to launch the Chrome OS netbooks with touch screens urged it to place its own orders apart from third party manufacturers. Compal is a Taiwan-based Original Design Manufacturers (ODM) runs all the manufacturing operations (Baldwin, 2013). Google signed an agreement with Comal through China Time to mean products and ship in the year 2012. The logical arguments support that it is favorable for Google to build their own PC hardware solutions. It was a rational decision for Google to diffuse its hardware partners and keep razor-thin margins with it. Nokia, Apple, and Microsoft are head-on competitors for Google without dependent on partners for manufacturing PC hardware (Kramer & Perlroth, 2012). The prime business goal for Google is to dedicate its software with customized solutions to its end users. There are no monetary value or investment concerns for Google on hardware. With time changing and technology friendly environment, Android has become the leading mobile platform with a worldwide recognition. Google Chrome OS has become the topic of discussion with ...