MARK & SPENCER

Mark & Spencer

Mark & Spencer

Introduction

Marks and Spencer is one of the best renowned high road retailers in the UK. It has over 450 shops and uses over 65,000 people. It furthermore functions overseas. In the face of more strong affray in the UK retailing part, Marks and Spencer has had to evolve a new strategy. This conceived a time span of change for the retailer, engaging a refocusing on centre localities of value, worth and service along with discovery and trust. Marks and Spencer evolved a promotional crusade founded on the slogan 'Your M&S' which assisted customers to attach with the business. The method had three key features

* developing goods that customers want

* improving stores

* providing very good clientele service.

In turn, this conceived a need for employees to be taught to contend with new challenges.

Present Status

We are one of the UK's premier retailers, with over 21 million persons travelling to our shops each week. We offer stylish, high value, large worth apparel and dwelling goods, as well as spectacular value nourishment, trustingly located from round 2,000 suppliers globally. We provide work over 75,000 persons in the UK and overseas, and have over 600 UK shops, in addition to an increasing worldwide business.

We are the number one provider of womenswear and lingerie in the UK, and are quickly growing our market share in menswear, kidswear and dwelling, due in part to our growing online business. Overall, our apparel and homeware sales account for 49% of our business. The other 51% of our enterprise is in nourishment, where we deal everything from new make and food pieces, to partly-prepared repasts and prepared meals.

We have expended the last five years putting in location powerful bases in line with our long-term plan. We have presented new goods and services in our centre enterprise of General Merchandise (GM) and Food, broadened our multi-channel offer, amplified our worldwide occurrence, advanced our house portfolio, and put Plan A at the heart of our business.

Throughout the year we have prudently organised charges and proceeded our buying into in our schemes and provide string of connections so we can advance effectiveness over the business. We furthermore answered to the altering desires of our customers by advancing our standards without compromising on quality; certain thing we outlook as short-term agony for long-term gain.

As well as assisting us through these strong situation, these steps will endow us to take benefit of the possibilities that lie ahead and maximise worth for our shareholders.

With a powerful emblem, the right goods and an skilled administration group, we are now:

Increasing the stride of change and operational execution in the business;

Leveraging M&S Direct by construction more passages to market;

Building our worldwide portfolio to augment our international clientele base; and

Reinvigorating our emblem communications.

Plan A

We commenced Plan A in January 2007, setting out 100 firm promises to accomplish in 5 years. We've now expanded Plan A to 180 firm promises to accomplish by 2015, with the supreme aim of evolving the world's most ...