Manners Europe is a subsidiary part of a large US multinational corporation. It has many operational sites other than US such as in Belgium and Netherlands. The operations it carries are usually supplies of materials for the home improvement and construction. Although, the parent company of Manners Europe operates in many other countries with different industries running under it. The main sources from where it earns major of its profits are from the wholesale and retail sale of lumber and forest related products in the US. John Wilman, the Managing Director of Manners Europe, has been there for the last four years.
A success of higher sales volume was being achieved from the last two years sales data. The data was being extracted from Europe's operations which was also accompanied many diverse operational downfalls and hindrance. The research paper is a report over the managerial problems that are being faced by John Wilman and his efforts to suggest the senior management for what the company should consider to address these problems.
Discussion
Culture
The growth of commerce and trading commodities on a large global scale has resulted in broad and diversified markets. The expansion of markets has encountered a variety of difficulties because of people having distinctive and incomparable lifestyles which are under the control of various cultural beliefs. The changes that occur from the cultural differences, usually carries challenges to the managers of all multinational businesses as Manners Europe is facing in the current period. These problems further created difficulties in the performance and processes in achieving the business objectives. The main effective cultural values are those that are directly related to labor organizations, family structure, legal systems, education and even religious beliefs (Stone, L.D., 2012, pp. 1-24).
Manners Europe has been affected with the dominance of other people's character, actions and thoughts due to which their performance has created difficulties for the company. The employees, who have been performing in order to contribute over their productivity and their performance, are facing problems in adopting the managerial policies which are countering their cultural norms. Therefore, it was difficult for John's managerial team to introduce and interpret competitive decisions, which are vital for the company's performance, especially when they differ from cultural practices of the workforce. The introduction of unfamiliar policies will react in negative or positive feedback from the employees. Therefore, this implementation of unfamiliar policies might be risky and may produce a deficiency in productivity within the Manners Europe (Rao, L.P., 2008, pp. 307-332).
Manners Europe Company has been faced with this particular problem, especially in regards to the personnel management. It has been expensive to maintain competent personnel from the United States; therefore, John's management team has upheld the organizational policy of recruiting employees from areas surrounding various operational sites. With the rate of unemployment as low as 2% in the Netherlands, John's management team had a limited labor supply. This has made recruitment process harder and more complicated especially since job ...