The final goal for any business organization is number driven: as long as the numbers of profits are high, the target is achieved. However, the numbers are cold as steel and a meaningless aim to be motivated towards in a human world. An organization with a specifically defined vision of the future, which encompasses its mission statement, can be a guiding light to its employees. To imagine and implement such as vision are the tasks of a leader for any organization.
In order to understand a visionary leader's responsibility in an organization, it is first important to understand the term vision itself. The terms 'vision' and 'mission' are often used interchangeably in every day parlance, however these terms have been defined specifically in the. There is extensive text available in the books of management and leadership highlighting the terminology of vision and mission. As per Campbell and Yeung (1991) a vision and mission can be one and the same, however they are not overlapping. A mission they say set out to answer two important questions for an organization: what is the purpose of it and how things should be. In answering this, organization defines its culture, character and reasons for existence. A mission value is set in the present and defines the firm throughout its existence. A vision however uses mission values and projects it in terms of specific future aim and value - it there defines its aspirations. A vision therefore incorporates the components of a mission statement.
A leader of an organization must develop a vision keeping while closely keeping in view of its mission statement. It would be futile to impinge upon the employees about the organizations long term vision, as they will lose sight upon what is to be achieved. Instead the best strategy ...