Le Château 'Strategic Analysis'

[Name of the Institute]

Introduction2

Discussion4

PESTEL Analysis4

Legal & Political Factors4

Economic Factors5

Environmental Factors6

Technological Factors7

Socio Cultural Factors8

Macro Economic Trends9

Porter's Five Forces Model9

Industry Rivalry & Threat of New Entrants9

Threat of Substitutes10

Bargaining Power of Suppliers & Buyers11

Le Chateau 'Opportunities & Threats'11

Le Chateau 'Comprehensive Internal Analysis'12

Value Chain Analysis 'Primary & Secondary Perspective'14

SWOT Analysis16

Le Chateau 'General Organizational Strategy'17

Le Chateau 'Strategic Implementation'19

Corporate Social Responsibility & Supplier Relations21

Conclusion23

Le Château Inc. 'Strategic Analysis'

Introduction

Le Chateau Inc. is a premier fashion company which was founded in the year 1959. The Canadian based company designs, imports and retails a vast selection of male and female apparel and accessory products. The business philosophy of the company is based on the principle of capturing the latest global fashion trends and introducing them to the vast consumer market. The fashion oriented business strategy has been an integral part of the organizational culture of Le Chateau, since its incorporation. The management of the company wants to progress with this brand image and enhance the global presence of the company. Over the years the company has drastically change its strategic outlook to become a substantial economic entity, with operational activities in various global markets. Le Chateau offers a wide range of male and female apparel products, along with accessories and footwear. The brand of the company is built on high end fashion themes that provide the young fashion conscious population with the latest trends in clothing. This has been the primary business strategy of the company, which has helped establish Le Chateau as one of the most influential global fashion brands. The company originating from Canada has a proactive operational presence in several different global markets.

Current Organizational Objectives: Mission, Vision & Strategic Objectives

The primary vision of the company is to develop the Le Chateau brand as a premiere fashion oriented entity, which is responsible for introducing the latest fashion trends in the consumer market. The core strategy of the company has always been to develop itself as a high fashion brand entity, which provides the consumers with the most fashionable apparel and other related products. This is the core essence of the business philosophy of the company, and it has helped it achieve vast amount of success over the years after its development. Quality and eth creativity are the two most important factors for Le Chateau, considering the scope of this vision. The current Mission of the company is simply stated as identifying the latest global fashion trends and introducing them to the vast consumer market.

The strategic objective of is based on the global aspirations of the brand, and establishing Le Chateau, as one of the major global apparel manufacturing entities. In this perspective the management of the company has realized that the brand of the company has become a global phenomenon, and this aspect must be exploited. In the contemporary business environment the diverse global markets have become highly amalgamated and interconnected, hence there is an opportunity for developing a global brand (Wheelen & Hunger, 2011). There is a vast opportunity for the apparel ...