Killing Us Softly 4

Killing Us Softly 4

Introduction

The movie “Killing Us Softly 4” is the fourth in a series of movies by Jean Kilbourne. Regarded by many as 'feminist' media, “Killing Us Softly 4” simply focuses on the power and influence of advertisement in popular culture, and how the portrayal of women as sexual objects and construed ideals of femininity are frequent in advertisements and TV commercials.In her documentary, Killing Us Softly 4, Kilbourne says that advertising is a “very powerful educational force” (Kilbourne, 2010). She stresses on the role of advertising in shaping peoples' views by saying that “almost every aspect ...