[Kristen Connealy]

[Supervisor Name]

[Subject]

[Date]

It's a Corporate World!

Introduction

Weather it be a holiday party or a catered lunch the corporate world is always in need of a good caterer. Given today's economy, catering is more competitive than ever. There will always be someone willing to challenge your prices or quality of food so there is no room for error. No matter what the occasion, corporate catering has very specific needs that must be met.

Corporate caterers' are faced with difficult obstacles they must overcome to succeed in today's society. It is imperative that a catering company has laid out there target market, budget, and a marketing strategy in order for them to succeed. In the corporate world, just like anywhere else, word travels fast so, a caterer must always impress and be on top of the latest industry trends.

Seven Habits of Highly Successful Caterers

Willingness to take calculated risks, Sincere concern for others, Keeping up with current trends, Excellent priorities and time management, Quality before quantity, Being detailed oriented, Setting high standards. (Perlik, Allison 29)

There is along list of activities hat is needed to run the catering business however following important actions and steps are required for establishment of a catering organization:-

License and Legal Requirement.

From the Client's Viewpoint

Most clients fail to consider the cost of the rental equipment such as tables, chairs, linens, china, glassware, and flatware when they consider engaging an corporate caterer. They think it will be less expensive to entertain in their homes, or at unique corporate sites, than in hotels. (Allmendinger, Scott 2010)

In fact, it can be more expensive, considering not only the cost of the rental equipment, but also other costs such as transportation of food and supplies to the site, the costs of special labor and décor, the need for tenting, air-conditioning and/or heating, and other expenses. Clients may save some money by buying their own liquor, but this can be insignificant as compared with the added costs. For many clients, the additional costs are far outweighed by the benefits of entertaining in the privacy of their own homes or the uniqueness of a special corporate location such as a museum, state-of-the-art aquarium, antique car dealership, or historical site. (Hansen, Bill 2005)

From the Caterer's Viewpoint

Corporate caterers must plan menus that can be prepared successfully at the client's location. For example, foods to be fried should not be cooked in unventilated spaces, like small kitchens in high-rise office buildings. Corporatecaterers are not as limited in this regard, and they are generally supported by built-in equipment that can support a wider variety of menus. Corporate party personnel are more familiar with the party facilities than those who work at a variety of unfamiliar locations. Corporate catering generally has greater seasonal and day-to-day swings in personnel needs, which can create a greater challenge for the corporate caterer, who is constantly recruiting and training staff; turnover is usually high because such work is on an “as-needed basis.” There is definitely a greater potential for oversights in corporate catering. Backup ...