'Investigating the effectiveness of e-marketing (electronic marketing) in Modern Business to access the Global Audience'

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Abstract

In this study we try to explore the concept of “E-marketing” in a holistic context. The main focus of the research is on “global access of markets by using E-marketing“. The research also analyzes many aspects of “e-marketing and the development of E-marketing in the modern world and how the e-marketing facilitating the business and will also discuss the benefits provided by E-marketing” and tries to gauge its effect on “global market”.Table of Contents

Chapter 1 Introduction1

Structure of Dissertation1

Research Context3

Aims and Objectives5

Research Questions7

Pilot Study7

Chapter No 02 Literature Review8

E-Marketing Trend in U.K8

Internet marketing10

E-marketing and its Importance13

Internet Marketing Tools in U.K.15

EMAIL MARKETING19

Role of E-marketing in Booming Industry22

Related Literature24

Capacity Building of E-marketing25

New technologies in E-marketing26

Chapter 03 Methodology35

Research Design35

Primary Research35

Research limitations37

Reliability38

Validity38

Selection of Sampling39

Sample Size39

Timeframe40

Chapter 04 Discussion and Findings41

Discussion41

Findings47

Chapter 05 Conclusion and Recommendation50

Conclusion50

Recommendations52

Academic Value of Research53

References54

Appendices61

Related Articles and Journals64

E-marketing64

Clients wanting more Web-based marketing services64

Chapter 1 Introduction

Structure of Dissertation

This research focuses on the various aspects of “e-marketing and the success of e-marketing in the modern world and it also discusses the factors which contribute in success of e-marketing in the U.K and comprises of the following chapters:

Introduction

With so much emphasis on the new media, it is suggested that referring to articles, blog posts and podcasts will be a growing feature of sales calls for many service-based industries. Analytics will be increasingly used in measuring the sales process from first click to sale.

Social media: Channel integration between social media and e-mail marketing will increase with email marketing connecting with social media via “click to share” and “like” buttons - endorsement via referral has always been recognized as extremely powerful, which is why PR continually targets influencers as well as decision makers.

Commentators emphasize how important it is for companies to be active on all the main social media platforms and to have their messages passed round the blogosphere to maintain SEO. Therefore social media takes on a more important role in the SEO strategy. Mobile Marketing: There will be a foreseeable increase in the use of mobile devices. 80% of the US population is predicted to have a mobile in 2011. Mobiles are becoming more advanced, cheaper and lighter. The device market is shifting in favor of smartphones, which are driving mobile Internet growth. Social networks are the primary way that mobile users now exchange information with location based services (Face book places, Foursquare) having a boom time.

An increasing use of tablets with their larger screens will boost the potential of interaction with websites, building on the Smartphone's capabilities. The scope of delivery for tablets is also becoming more diverse. For instance, the Samsung Galaxy Tab is able to make phone calls and send text messages.

Literature Review

E-marketing was born from the advent of the Internet. Presumably instead of e-marketing in an environment where the Internet is booming is the same as that occupied by the e-marketing in the Internet boom in other countries where it is more developed? It will be necessary to invest in ICT by ...