INTERNATIONAL MARKETING

International Marketing

International Marketing

Introduction

In this paper, we will examine the possibility of Plantronics, expanding its business in Australia. We will discuss in detail the potential benefit and problems for the company expanding business in Australia. We will discuss the marketing strategy of the company used to expand the business in Australia.

Company Overview

The Plantronics Company begun with a concept of broadcasting in a new way and started producing headsets for NASA. The first Plantronics head was damaged in outside space in 1962 but most will recall in 1969 when the Lunar Module Eagle 1 set down on the moon and Neil Armstrong uttered those well renowned phrases through his Plantronics headset.

Plantronics established themselves as the premier aviation headset designer, construct, and marketer of lightweight connection headsets and after a 46-year annals, continues to find new markets to pioneer. Plantronics propel is an unending quest for discovery and has positioned themselves as managers in today's wireless era (Douglas, Craig, 2006, pp. 1-27).

With hands-free going by car laws going into result over the Australia, wireless headset (Bluetooth) sales have expanded for Plantronics. Bluetooth expertise is an very good choice to consider in states, which need hands-free operation of cellular phones. Currently, six states have taken up the hands free legislation for those over the age of 23, and 21 states have enforced hands free laws for those less than 23 years of age.

Many persons who have the Bluetooth devices manage not like fair the cyborg look of wearing the headset when not in use. To put this device in a pouch or purse would inescapably impairment the device and is not very accessible should one desire to connect rapidly to a call by the headset. The proposed product design is to use an living product (lanyard) to convey all forms of Bluetooth devices effortlessly and safely. The slim string on the base of the lanyard (Figure 1) is made into a slipknot that aligns round the unit, with the earpiece as the protected point. Figure 2 is another demonstration of how an earpiece may gaze adhered to a lanyard.

Due to the newest expertise, the headsets are very compact. As number 3 and 4 contemplate, the headset could effortlessly be put into a trendy custom pouch, or locket still providing so straightforward get access to, and security to the device. The Bluetooth devices are trendy with improved sound value and therefore the lanyards require to have the identical apply influence of trendy with numerous distinct tastes of methods to delight a kind of consumers.

Due to the allowance of capital essential for the start up of new product commences along with likely product malfunction, new product development schemes are vital to focus on engaging the activities to assist double-check profitable success. In the starting stage of product development the nonattendance of critical facts and numbers makes forecasting tough, if not unrealistic, affecting bigger dangers for the company (Berkowitz & Brent, 2007).

To assist managers consider the project before committing important added ...