International Management and Leadership

International Management and Leadership

Apple is the company that has reached high success in the last 15 years. It has a market capitalization of over $500 billion, and it is the most successful and the most profitable companies of the world. The success of the company basically lies in the creation of its innovative products that have a huge customer appeal. This innovation has lead to high customer loyalty and profitability.

While having high profitability ratios Apple has some issues too. It treats its customers with two different standards. Apple is a bold innovator leading the industry and forces others ...