Influence of Advertising



Influence of Advertising

INTRODUCTION

Today when we go outside, we find posters, billboards, when we go on the bus, we heard very commercial advertising, and when you get home, turn on the television and advertising. Advertising is the mass diffusion and promotion of products and services, no own content, as it is limited to serving as a vehicle. Advertising plays an important role in dissemination and persuasion through the transmission of messages that influence the hearing, a public receptor, destroying or introducing new values ??and forms of behavior (Yim et.al, 2012).

That is why today we cannot deny the great influence of advertising in our lives, you might say, and say that the youth of today is the result, in large part, the advertising effect that has been exposed, which leads deduce a future context in which new generations will become influenced one hundred percent advertising. In this paper, I will mention what the advertising and all it encompasses, I will emphasize its influence on young people, as they are the most bombarded by advertising, will make known what is the subliminal advertising and how it manifests and appropriate; will touch the issue of the effects of advertising, especially in young people and adolescents, I will discuss the role of advertising in American society, and I will propose a critical attitude toward advertising (THOMAS et.al, 2013).

Over the years we can see how the ads every moment reflect different lifestyles and social aspirations of the majority of people, and how advertising is shaping society by showing them new ideas about the roles of men and women, new lifestyles, values, principles, also is creating publicity for the new society needs for new varieties of products that use the same broadcast. Advertising influences the habits of people beyond regarding the purchase of products. It is present in its streets, at home, through television, radio and the Internet.

Advertising is a medium that is used to send messages and proposals of any kind, and hese messages and proposals that are sent through advertising are potentially harmful to people and especially for teenagers, as they are in full training and, therefore, are more susceptible against this great shelling. Advertising is part of the world in which we are, is linked to mass culture and promotes a particular cultural consumption. All this is understandable to the extent that the interrelationship between economic recognizes, social and cultural.

DISCUSSION

THE EFFECTS OF ADVERTISING

In advertising is so important what you say as how it is said. The advertising image binds to its function information and belief, the aesthetic function. Your power of communication and attraction is based on the use of the expressive resources and rhetoric of the image and the text. Advertising does not present products as they are but give us an opinion and altered vision thereof. Resources more employees are:

Comparison: It involves exposing two elements in common or has qualities that differentiate.

Personification: attributing human consists of objects, food or animal qualities.

The metaphor is used to describe an ...