In Whose Honor is an award winning documentary addressing the issues of stereotypes, racism, representation of minority and the influential impacts of mass media imagery, and the examination of the degree a university will justify and defend its mascot. The documentary critically examines the tradition of “honoring” American-Indians as mascots and nicknames in sports. In connection to the documentary “In Whose Honor”, this study from sociologist view point will examine how a sport mascot can be both a symbol for promoting school pride, while for others a symbol of racism and oppression.