Hewlett-Packard

Hewlett-Packard

Marketing Plan

In the early stages of Hewlett-Packards development, the organization concentrated on handheld calculators. As the company grew, Hewlett-Packard expanded with the first personal computer in 1980 to service individuals from personal to the business environment alike, in addition with inkjet printers. The organization feels that personal computers were the light of the future. Hewlett-Packard strove on using the marketing mix to achieve high standard goals and profitability and to develop the organization's marketing strategy and implementation.

The global economy has been down the past few years causing HP to re-evaluate their plans for the future. The changing market along with the demand for personal devices is something that every company in the technology industry has to think about. In May 2012, HP announced a 4 year restructuring plan that would “simplify business processes, advance innovation, and deliver better results for customers, employees and shareholders” (HP News Release, 2012). The first part of the restructuring is to lay-off 27,000 employees, nearly 8.0%, through fiscal year 2013 to the end of fiscal year 2014. They will offer an early retirement for those who are eligible.

HP Financial Services

The financial services of Hp enhance the overall Global product and service solutions and further it provides a huge range of the “financial life cycle management services” which are value added. The service of HPFS enables the overall customers of the company to compete in the IT solutions, while including all the hardware and software services. It also gives offers of financing and leasing along with the services of utility programs and recovery of asset services. Furthermore, it gives the financial services of asset management for huge range of customers globally. It also gives a wide array to the specialized financial services. It also gives flexible and customized alternatives in order to balance the cash flows of the unique customers, need of technological capacity and technological obsolescence.

Current market position

Recently in April 2010. The share of Hewlett Packard has been closed at $53.15. The stock of the company is up to 63% in the past few years, which is much better than the large market of the current situation. This has shown trend of passing the leading competitive in the market of laptop leaders, Dell in 2006. In the year of 2008 Hewlett Packard has led the Dell market with 17 percent. The uniqueness of the product is defined by introducing the new image and printing solutions which has changed the market share by the time. Hp has launched the new technology of imaging and printing photo solutions which has provided its customers a tool of customizing their imaging solutions.

Market Description

The laptop we will be marketing is the HP Pavilion, this is a powerful Laptop PC that can play DVD's play most high end video games and do everything an inexpensive laptop can do. The market for the HP Laptop computer would be everyone who needs a portable laptop as opposed to a tower PC and anyone who would need a high end PC ...