HERITAGE AND CULTURE

TASK 3 Understanding roles, responsibilities and ownership in the heritage and cultural industry

TASK 3 Understanding roles, responsibilities and ownership in the heritage and cultural industry

Introduction

Many years ago, a blueprint had been adopted by tourism organizations which later became a part of their agenda in the travel industry. Realizing the value and opportunities present in the event to expand the industry with regard to the heritage and cultural institutions of the country, a coalition has been developed which looks forward to expanding cultural features in tourism. The rich heritage of the country, that is rooted in the history, creativities and varieties of cultural opportunities attract visitors to visit these communities. Research confirms that tourism is one of the fastest growing industries and the cultural aspect of the tourism industry is the fastest growing segment in this industry. The following paper discusses and analyses the roles and responsibilities of the tourism organizations with regard to culture and heritage of the country.

Discussion

Roles and responsibilities of the organizations

Creating unique experiences

Product development involves the preservation and promotion of the nation's cultural resources and its heritage. Help can be taken from the heritage specialists to learn about the development of new tourism itineraries and create thematic packages that attract visitors. However, the organizations have to ensure that the cultural resources that have been identified are preserved and enhanced. These resources are often located in the public vicinities and require investments. For this, the organizations must adopt planned business practices, increase advocacy and diversify product mix (Mirbabayev, n.d). Over the years, the success of the tourism organizations has promoted many nations to comprehensively look at the cultural industry as a way to the community and economic development. This holistic approach shall help nurture the resources in the industry. The organizations in the industry therefore ensure that they are able to deliver unique experiences to the people.

Authenticity

Historical perspectives aid in the preservation of the national cultural heritage. These attractions must be of high quality which provides memorable experiences to the visitors. The artists, writers and performers should meet the high expectations of visitors and fulfill their roles which are possible through the understanding of authenticity significance and its effect on marketing and branding processes (Mirbabayev, n.d). The organizations in the industry must recognize the desire of visitors to experience the real country that they have visited. It is best provided through historical sites, landscapes, museums, cultural organizations and people.

Tourism Planning

Comprehensive planning is critical to assure positive experiences for the visitors. The planning must be driven locally and should focus on creating connections between the resources and community. Expertise that is provided by the heritage organizations helps the tourism organizations to satisfy the visitors by making them visit the “real places.”The process must take advantage of the technology, encourage the local guides, enhance the opportunities for the cooperatives to sell their arts, and also support the building of ethnic restaurants that depict cultural heritage. The planning process must be carefully designed keeping all the elements in mind in ...