Harvard Business Review case: A Rose by Any Other Name

Abstract

This case highlights Rose Partywear arguing about choosing the best marketing strategy options. Both the options of becoming a manufacturer to Party- private label line for party goods or launching of a separate branded line has its own advantages and disadvantages. Rose Company will face some challenges and grab some opportunities while selecting these two options.

Introduction1

Discussion2

Conclusion11

References12

Harvard Business Review case: A Rose by Any Other Name

Introduction

Key questions in the case

The key questions highlighted in the case are:

Should Rose put its efforts behind its own brand instead? This question highlights the fact that Rose who was the biggest well-known manufacturer and supplier got an offer from its largest retail customer, who decided to create a private label line of party goods, and they wanted Rose to manufacture it, whereas secondly they had decided to launch and enter into the branded line of party wear.

'Who'll notice the difference?'This key question highlights the important fact that the argument that was based on the two basic points, Cassie on one side presented the idea that people will be willing to pay more than the original price if they enter into the branded line, whereas Jerry argued that they won't compromise on quality so when they customers will be buying in huge quantities it won't be easy for them to manage high prices because it is easy to do then to say.

Won't Party! Be cannibalizing a lot of them?" This key question underlies the important fact that Tom was not ready and convinced to accept the fact and offer given to him by Hank related to the new private label launches Party because he was afraid of that it will cannibalize and destroy all sales of their new products and the other products they had in line if they take the offer made by Party.

And you really think they'll get behind our branded line if we also manufacture products for Party!? This question highlights the fact that the company people were not sure of the point that if they take up the offer given by Party and manufacture products for them they won't interrupt and destroy the company's branded line.

Discussion

The marketing analysis (5Cs) is as follows

Customer

While analyzing the customer base of the Rose's current situation it includes, retailers in mass quantities, drug store chains, regional grocers who are huge and independent retailers. Analyzing the retailers in mass quantities; Tom the CEO was never satisfied with the idea of using mass retailers rather he wanted to invest in independent retailers because these small retailers provide personalized services to customers focusing only on that. More importantly, the end user also known as the customers are the most important ones making the decision to buy.

Company

This Company manufactured a number of paper goods-plates, cups, napkins, bowls, tablecloths, crape-paper and other events etc. SWOT analysis of the company can include the following points in further analysis

Strengths

Highest achiever in the party goods industry

Company was a market leader

Control over ...