GLOBAL STRATEGY

Global Strategy

Global Strategy

In business terms, Global strategy is defined as a strategic guide of any organization to globalization. Global strategy need organizations to firmly organize their pricing and product strategies across global locations and markets, and thus organizations which follow a global strategy are naturally very centralized. (Gupta, 2011)

Pros and Cons Of Globalization

The formulation of a global marketing strategy for a product line is primarily an intellectual challenge for managers. The implementation of the strategy, by contrast, involves much more interpersonal discussion and persuasion. The global marketing manager needs to become an internal salesperson and champion. And the global ...