Fund Raising

[Name of the institute]Executive Summary

Brief Description

The paper is about the application of CPS project in which an attempt is made to devise a plan to raise funds of $75000 by May 2013. For the launch of the suggested ideas to raise the funds an analysis is done to reveal what are the problems that can be encountered. With the help of situational analysis different problems are revealed. With the help of application of creative problem solving method solutions to these problems are identified. After gathering best and possible solutions these solutions are recommended and discussed.

The problem that Alzheimer Association has to face is of gaining new sources through which funds of around 75,000 can be generated. They have already exploited the main sources now there is a need to search for new sources. To solve this problem two solutions are recommended. These two solutions include arranging small events in churches and schools and getting celebrity endorsement.

The ROI is measured to be 36%. The important point in measuring ROI for Alzheimer Association is that gain from investment is given which is $75,000. So, in order to generate this much of gain it is imperative to minimize the investment. It is for this reason the option of arranging events in schools and churches is chosen.

Fund Raising

Introduction and History

Life is beautiful! But, there are certain things in life that snatch all its beauty and liveliness. One of such things include illness or suffering from any crippling disease. Alzheimer's and dementia are few of the disease that causes its negative and huge impact on human lives. There are also few agencies and organizations who understand the feelings of those who suffer from these diseases and provide support and services to them and their families so that they can deal with that. One such organization is Alzheimer's Association. The aim and objective of this paper is to present plans through which a fund of about &75,000 can be raised. The following part of the paper discusses idea details, market analysis and various other facets of the plan to raise the fund of $75,000.

Situation and Analysis

Alzheimer's Association - North Central Texas Chapter is an agency that is affiliated with the national Alzheimer's Association, headquarter of which is in Chicago, Illinois.

The mission statement with which Alzheimer's Association- North Central Texas Chapter works is as follows (Alzheimer's Association, 2013):

“The mission of the agency is to eliminate the disease of Alzheimer's with the aid of advancements of research; to provide support and care to the people who are affected by this disease in a special manner and to minimize the risk of dementia with the help of promotion of brain health”.

The vision of the agency is as follows:

“To create a world without the disease of Alzheimer's.”

Practicing the above mission and vision is not an easy task. It requires a mammoth amount of money and strong financial support. In order to gain the financial help from people the association organize different events. One of the most famous events ...