Four Seasons Goes to Paris - Case Study

Four Seasons Goes to Paris

Introduction

Four seasons Hotel and Resort is basically a Canadian supported luxury hotel chain. Thus, going international, Four Season's management should deal with various countrywide cultures. The objective was to offer an extraordinary hospitality through understanding the customers where they pin point at (investing.businessweek.com). Although the financial gathering has the company yardstick towards the performances of the hotel each hotel has their own specific characteristics. None of the 78 hotels were in the matching style.

Discussion

Four seasons does not like to be represented as the Canadian hotel; they wish to represent the “World”. Though the worth of service might be the matching throughout the services are corrected as showed and analyzed by their culture. This is the reason why when one wakes up in the George V Hotel, they recognize they are in Paris not in Canada.

Four Seasons is a comprehensively prestigious hotel distinguished for its extravagant differences, and attention on tweaked administration. The association has 270 center worldwide working benchmarks that are compatible over all lands. Nonetheless, in addition to their all around uniform guidelines, they make an astounding showing of coordinating the neighborhood society into every property. For instance, a visitor will dependably gain a note on time, have clean room, and revel in an extraordinary dish. Anyhow an Italian concierge has his own particular style and pizzas, while in Turkey or Egypt; the visitor will encounter distinctive friendliness. Besides, the Four Seasons logic is manufactured around The Golden Rule, which stipulates that one may as well treat others as one might wish to be treated. The major Four Seasons director said that Europe is divergent from North America, and Paris is very different. I do not mean difficult. This straightforward assertion acknowledges the key subject seen by Four Seasons going to Paris. The social surroundings in Paris are not arduous but much different than that of North America. While going worldwide, a head referred that though the restricted society may change the method for unclasping and running a hotel is the matching everywhere (Harvard, 2003). However, even though Four Seasons has been a winning company throughout the world, they knew it would be very difficult moving into the French hospitality market. (Harvard Business School, 2003)

The first obstacle that Four Seasons faced was that they sensed the “need” to be in Paris. The management began looking at new deductions but encountered that getting go-ahead to proceed in Paris was difficult. Four Seasons resolved instead of building a new hotel, they would endeavor to refurbish the well-known George V. Hotel. However, the organization was aware of the fact that it would be difficult to renovate the hotel for the travelers of new age (Phatak & Roger, 200).

The largest obstacle the company handed out with was the 35 hour workweek. As compare with U.S. norms, the labor justice was just 15% of the need for advanced personnel ratios in Paris (Harvard, 2003, ...