FINANCIAL ANALYSIS

Management Accounting

Management Accounting

Vision and Mission Statement

Restaurant wants to enrich the lives of its customers by making sure that they get delicious and tasty cuisine as well as offer them healthy food.

Mission of the Restaurant

The basic idea of the Oriental Food services is to make sure that love can be fostered cuisine that is delicious and serves the taste buds very well. The services will be offered in the centre of the XYZ America. The two driving factors behind our Restaurant are:

Offering the highest quality of food and services to the customers.

Creating an experience for our customers that soothes them and relaxes them.

Company background

Italian Cuisine is household family business in UK that specialized in Italian and Continental Food. The customer's tastes are being looked at as well as the preference that is shown by them. Most of the customers of Italian Cuisine are people who wants to have some real good time with their friends and their family. People who are fond of Italian Food are also one of our prospective customers. It combines excellence of Italian food with the modernity and vibrancy of its custom so customers can have rick experience.

Market Overview

The size and the dynamics of Italian food market in UK has increased manifolds since its inception in 2002. The total volume of the market is said to be around 632 million pounds, and there has been an increase of about 20% since 2000. The microwave food is the most important component of Italian food and it occupies the lion share of about 50% in the total sales. The frozen food market is has shown promising signs and there has been an increase of 26% in the sales of the frozen food that encompasses of frozen food. In fact even the Italian spices have shown some surge and they increased by 17%.

Italian food has thus increased in popularity with the passage of time. As per the markets surveys, 49% of the population of the metropolis prefers Italian food in lunch. So if one looks at the market statistics, Italian Cuisine has made its presence felt in the UK market and thus it is very much a bankable prospect.

Description of the Product

The products are simply some of the basic food items that are part of the Italian Cuisine. There are separate menus for lunch, dinner and breakfast as well as simple snacks.

 

Microwave lunch

Auxiliary meal

Cooking spices

Semi-finished cooking

2005

309

211

50

17

2006

315

234

47

15

2007

333

246

49

10

2008

345

278

38

7

2009

374

286

38

5

2010

394

298

36

3

Above mentioned are general prices of food that is served in the restaurant. The UK is undergoing various demographic changes that should be well known in order to make the plan as practical as possible. The market for cuisines is on the rise with a number of people getting intensely interested in their tasting some new food items. Figure 1 and Chart 1 provide the information of potential customers and the expected.

Figure 1: Segmented Market for Cuisines

Projected Year 1

Projected Year 2

Projected Year 3

Senior Citizens

8 %

144

7 %

201

7 %

327

Middle-aged Adults

8 %

144

8 %

230

9 %

421

College Students

20 %

360

35 %

1,007

36 %

1,683

High School ...