Ferran Adriàs Business



Ferran Adriàs Business

Ferran Adrià chose ESADE as the business school in which to launch the Global Ideas Challenge Competition, a pioneering initiative developed jointly between the chef and Telefónica. The aim of the competition is to find fresh, innovative ideas to create elBulli Foundation, exploring areas such as management, marketing, business models, globalisation, leadership and creativity.[1]

After closing elBulli restaurant last 31st July, Ferran Adrià decided to reinvent it and open a foundation in 2014 dedicated specifically to creativity and innovation. However, launching the first gastronomic innovation and research centre requires time for reflection and analysis before choosing the best strategies for the future. For this reason, Ferran Adrià, with support from Telefónica, launched the pioneering Ideas for Transformation. Global Ideas Challenge Competition project. It is open to MBA students from the 5 best business schools in the world. The aim is for students to provide new ideas to an initiative such as elBulli Foundation based on innovation and internationalisation.

He breaks down his food not to create something clever and witty on the plate, not to serve his ego (as these type of dishes often do with backslapping chefs), but to understand why it has the flavor and the texture it does and to then put it back together so as to challenge the diner's preconceptions of how something should look and taste. A meal at any three-Michelin-star restaurant is normally a thing of exquisite beauty -- tastes, textures and ingredients are all of the highest caliber, considered perfectly cooked and jaw-dropping to look at. But more often than not, when the menu says “rack of lamb,” what turns up is just that. It may well be that it is the best rack of lamb you've ever sunk your teeth into, but it is still lamb. Adria's food moves outside ...