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Fast Food Nation

Introduction

Eric Schlosser's book, Fast Food Nation: The Dark Side of the All-American Meal, confront not only the morality and sincerity of fast food and restaurant corporations, but also its widespread control over the farmers, meat packagers, slaughter houses and labor industry. It is evident and cannot be denied the problems caused to the American society by the fast food industry. The author defines the problem concerning three major reasons; the bulk of manipulative and monopolistic advertisement, non - regulatory actions of government authorities and the greed of the stake holders of the fast food industry. The social norms controlled by the fast food industry is monopoly in the industry, controlling the labor market, mass production of food without the consent of health and the cultural change brought in the American society because of fast food.

Discussion

Cultural reforms of Fast food Industry

The author mentions how modern day youth and kids are targeted by the restaurant and fast food chains and further analyze how manipulative companies, such as McDonalds, can be. By appealing to children, they ensure “brand loyalty” from an early age.

The enormous change is in the kind of way people have started eating their meals. The liberty for women to work and not cook at home, the easy availability of same quality fast food at every nest stop and the low cost has made it the lifestyle for all Americans to consume food through franchises.

The fast food industry due to its machine based cooking has killed the scope of development and skill of a labor. In pas days a worker used to get employed and grow as a skilled labor as time passed but now with the automated process of cooking and standardization of quality in all franchises has extinguished the ability of worker and has brought serious ...