Event Analysis

Executive Summary3

Introduction / Background3

Method6

Main Discussion - Findings / Analysis7

Event Conceptualization, Design, Experience, Setting/Theme/Program, Service,7

Quality, Consumables7

Stakeholders9

The Planning and Decision Making9

Strategic Planning, Leadership10

Organizational and Inter-Organizational Structure/Behavior13

Human Resource Management14

Marketing and Communications of Event15

Sponsorship15

Controls and Budgets; Resources and Financial Management15

Legal and Risk Management16

Information Technology17

Implementation Phase - Staging / logistics17

Issues18

Evaluation/Reporting, Event Outcomes and Impacts18

Knowledge Creation/Research, Information Sharing/Systems18

Conclusion and Recommendations19

End Notes21

Executive Summary

The field of event management has emerged by leaps and bounds over the years. In today's environment, event management has taken the reins of being a professional field where meticulous planning and religious implementation is required for the successful staging of events. The event manager is generally the person involved in coordinating and monitoring the intricacies associated with the event.

This study discusses a corporate event management of award distribution of a company. The paper includes the background of the event, the methodology employed in the research, analysis of the event management, stakeholders (the host organization, community, sponsors, media, staff/ volunteers), participants, government role, the planning and decision making process, strategic planning, leadership, organizational and inter-organizational structure/behavior, human resource management, marketing and communications of event, sponsorship, controls and budgets; resources and financial management, legal and risk management, information technology employed, implementation phase - staging/logistics, issues, evaluation/reporting, event outcomes and impacts, knowledge creation/research, information sharing/systems, and conclusion and recommendations.

Introduction / Background

Event management is defined as the process by which an event is planned, developed, and produced and as with any other form of management is a management process, distribution, control, evaluation, analysis of time, finances, people and other resources to achieve objectives. One point in the process of event management is its organization. It should be a thoughtful work up in small details as possible, to achieve an event worth remembering.

Another point to consider when organizing an event is to define the atmosphere that will project the event.

How should the accommodation of the guests be?

Do the guests stay together for the entire event or divide them sometime in the event?

What emotions evoke comfort, relaxation, pleasure, motivation, and rest?

There are different types of corporate events, according to their objective which are:

Education: It is related to seminars, courses, workshops, conferences, and forums. The staff training events are designed to inform and inspire employees.

Promotion: The fairs, product launches, incentive events for potential clients and business partners. Such events aim to create a desire in the target audience.

Ceremonial: The monuments, anniversaries, dedications, and free concerts.

If the nature of the event is personal, we mean events like:

Weddings: There are many variations between a traditional wedding in a church and outdoor wedding, each representing their challenge.

Birthday parties' celebrations: These parties can be formal and informal. They can be intimate with few friends and family or a large celebration. There are two types of parties, for adults or children.

Wedding Anniversaries: Celebrate the most important moments in the life of the couple together, besides presenting the opportunity to share those moments with family and friends.

Family events: They are nice and full of fun. The host of the event selects date and some thoughts on ...