Evaluation of Digital Marketing Technology in Multination Corporations in Pakistan

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ACKNOWLEDGEMENT

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Firstly, it is an absolute pleasure to express my gratitude to my professor, for his patience, understanding, remarks and proposition. I would also like to mention the support that my family has provided when it comes to carrying out this research. I would also like to express deep gratitude for my colleagues who have aided me in the completion of this proposal.

DECLARATION

I, declare that the content when it comes to this thesis/dissertation is based my opinion and my understanding and has not been highlighted in any of the scholarly assessment in the past partially or completely, when it comes to the academic degree in this educational institution or any other educational institution. I would also like to declare that I have not only studied but comprehended with the guidelines, processes, prerequisites as well as principals of the educational institution relation to the higher academic degree research.

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ABSTRACT

Since the decade of 1990's, the growth and development of digital media in Pakistan has said to revolutionize the way Multinational corporations communicate with their target market. The world is said to be become highly networked, digital as well as interweaved with the tools of myriad communication tools that has said to take self expression of Multinational corporations at a level that is unprecedented. The digital marketing tools have said to provide all Multinational corporations with an opportunity to voice their opinion and perception to the targeted audiences. Presently, individual opinion is said to play an important role. Multinational corporations are said to be exceedingly difficult to ignore. Multinational corporations that earlier made use of the push marketing models has said to radically altered the marketing strategies and are now more inclined to the "pull-centric" approaches. Gone are the days when radio announcements and television advertisements were the source to push the products and then pre-package the marketing messages when it comes to the consumers. Digital world today is said to entail two-way street whereby there is a balance of power amidst the Multinational corporations and the consumers is characterized by perennial shifting, change as well as morphing. Ultimately, marketers of the MNC's have said to render the messages in order to fit the changing and growing needs and demands of the communication technology that is ever evolving. The main objective when it comes to the research is to have an evaluation of the concept of the digital marketing when it comes to the Multinational corporations in Pakistan.

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

1.1Background of the Study1

1.2Research Aims and Objectives2

1.3Significance of the Study2

1.4.1Chapter I: Introduction3

1.4.2Chapter II: Literature Review3

1.4.3Chapter III: Methodology4

CHAPTER 2: LITERATURE REVIEW4

2.1Business in the age of Digital Technology4

2.2Consumers and Digital Technology5

CHAPTER 3: METHODOLOGY7

3.1Research Design7

3.2Additional Online searches8

3.5Ethical Concerns8

REFERENCES9

CHAPTER 1: INTRODUCTION

Background of the Study

The internet is said to be instrument which is used for variety of reasons. Currently, internet is said to be used in an intense manner when it comes to the realm of ...