EMIRATES AIRLINES

Emirates Airline

Emirates Airline

Introduction

At present, tourism and travel industry is amongst the world's fastest and biggest growing industry in today's competitive business world. Today, people travel for recreation, leisure, business purpose whereas some people travel for the reason of their employment. The industry of tourism and travel has turned into a popular worldwide leisure activity. According to the research of UNWTO i.e. United Nations World Tourism Organisation, there have been the arrival of almost 922 million of worldwide tourists in the year 2008. It is representing the growth of almost 1.9 percent when compared to the year 2007 (Alter, 2002, Pp.176-179). Thus, today tourism and travel industry has turned to be one of the dynamically developing and largest sectors of economic industry. Countries are earning a huge quantity of foreign currency through tourism and travel industry.

The growth rates and development of tourism and travel industry, infrastructure development, introduction of new management and considerable amount of foreign currency are affecting the several economic sectors (Alter, 2002, Pp.176-179). This industry is completely contributing to the economic and social development and growth of a country. Tourism and travel business is capable of making a significant connection with the entire world, which helps in providing services to such people who are from another country or region. The industry of airline is playing an inevitable and significant role in growing tourism and travel industry. Airline industry is one of the most vital and significant part in hospitality and tourism sector and Emirates Airline is playing a significant and effective role in hospitality sector (Alter, 2002, Pp.176-179).

Airline industry was the earliest practitioner and adopter of e-commerce and e-business. Almost all of the sales of airline tickets are being accomplished through online business. This is happening because these online sales of airline industry are introducing greater benefits to the business of airline industry as compared to any other business industry. Yet, advent of internet technology has brought several blessings along with worries for business organizations. Internet technology can dilute revenues of the business. In order to obtain high benefits from the technology of internet and to prevent all possible potential damages, airline industry is moving towards the deployment of other tools like e-distribution system and revenue management system (Alwahaishi, 2009, Pp.212-214). Airline industry's initial adventures are proving that the advent of e-commerce has brought several potential risks along with tremendous benefits. Thus, there is a great need of considering and controlling the risks related to their business so as to reap full advantage from the high technology of internet. E-commerce is referred to as the information transfer all through the internet between individuals or businesses which help in enabling the customers to exchange and purchase services and goods without taking into account the distance and time (Alwahaishi, 2009, Pp.212-214). The technology of E-commerce is very broad as it covers trade goods and meaning services, business to business transactions and business to consumer transaction in the industry of retail. Almost every business organization is deploying the technology of ...