Eddie Bauer: Strategize With Secondary Marketing Data



Eddie Bauer: Strategize With Secondary Marketing Data

Introduction

The leading international brand in retail Eddie Bauer, Inc that offers casual lifestyle products for adults using its own concepts of retailing. The products of Eddie Bauer are for both women and men and for people seeking versatileroducts. The products are highquality as well as classically styled. The merchandisers have designed Eddie Bauer products in order to address the need of a wide range home-furnishing and apparel. The company was established in 1920, and initially it was evolved to serve the customer with a single store in Seattle, then turned into the international company through its multichannel strategies of marketing. Now it stands as an international company, which comprises of the worldwide network of 590 stores. Eddie Bauer also has catalogs upto 110 million that circulates all around the world. Eddie Bauer's website (www.eddiebauer.com) is for online company and product information. The stores of the company operates in the US, Canada, and in Japan and Germany with the joint venture partnerships. The company works on the effective strategies for its solution to gather and take advantage of the marketing data. These strategies and research methods serves for the information to company related to the customers demographs with respect to their prospects, to target the customes, to identify the communities that should be target, demographic information for the stores, the competitive information about the market (Eddie, 2013b).

The Methods for market research

Based on statistical matches of specific demographic, transactional, and lifestyle criteria, ALC's data analysts and marketing experts isolate segments of the Eddie Bauer universe who closely match the best customers of any given consumer marketer.  Mailers have the option of using a “Best Customer Match” model, a “Response” model or a "Pseudo Response" model. ALC's Eddie Bauer PerfectMatch™ Modeling Program is housed at ALC's DataCentrix facility and overlaid with Experian data. ALC's PerfectMatch™ Modeling Program for the Eddie Bauer file is a highly effective process that helps large direct marketers:

Affordably acquire more customers

Gain a supplemental large universe of strong performing prospects

Realize a lift in response when experiencing a drop-off from straight segment selections

Tap profitable secondary and tertiary market prospect

The program takes the minimum test quantity upto 50,000 customers

Turn around time for model build is 3 to 4 weeks

Turn around time to process an order is upto 48 Hours

(www.eddiebauer.com)

The Best Customer Match for the customer prospects and demographics

The Best Customer Match Model ...