DELL MARKETING MIX

Dell Marketing Mix

Dell Marketing Mix

Introduction

Marketing is a process where a product is defined; a plan is created for productions, sales, implementation, support and production. An effective market plan will incorporate products and services to meet a market need to create exchanges that will meet organizational objectives. This process is made up of a combination of processes referred to as the Marketing mix. The common Marketing elements used to execute a Marketing campaign effectively are product, price, place, and promotion, otherwise known as the 4 P's. This paper will outline how DELL has utilized the 4 P's to build a strong market mix.

Marketing mix

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. A company's product may be the best invention known to humankind, but if it were not marketed correctly then the product would never reach the masses.

Product

Products are items or services made available for consumer purchase. One of the first steps in determining a Marketing mix is to understand the customers want or need for a service or product. When determining a product for market things to consider the need the product will satisfy for the customer, the value the product will provide the customer, the look and feel of the product, the name of the product(how will it differentiate from other similar products in the market)(www.mindtools.com). DELL has positioned their product offering in the market as a strong producer of quality computer products and services. The DELL portfolio continues to expand by offering not only computers but printers, sound systems, and monitors. In addition DELL strategically adds new offerings to position themselves in existing markets. By continuing to add to their product portfolio allows DELL to increase their market segmentation. Dell's new PowerEdge 1855 (PE1855) is a mainstream blade server design that places it squarely in competition with IBM's and Hewlett-Packard's blade servers (Fichera, 2004).

Place

Where do consumers look to find a product? How do vendors expect consumers to learn more about their product? Dell has provided a user friendly website that allows consumers to research the product lines (Glimore, 2005). Most consumers of PC's are already technologically savvy and have access to the Internet to research and purchase computer equipment. For those consumers who prefer a personal touch of speaking ...