Contemporary Business

Contemporary Business



Contemporary Business

1: The Lugus Principle

It is important for any company to be able to understand and make sense of the world in which the organization is working. Organizations need knowledge and particular set of skills in this modern world to be really successful and the capability to perform in ways that will guarantee growth, survival and success for their organizations.

In accordance with the Lugus principle which says that an organization should be simultaneously skilled in may arts and crafts. This statement perfectly suits on Intel's manufacturing, operation and functioning (Kumar, pp. n.d. 2006). It will not be wrong to name Intel as a “manufacturing monster”. It has the capability to manufacture and bring the product into the market faster than anybody else. The production process of Intel is automated utilizing advanced robotic mechanisms to guarantee precision. This is a fine example of manufacturing in the industry's secondary sector.

Into the assembly and design of 'motherboards' Intel has forward integrated making profound invasion into the value added mostly controlled by the assemblers of the framework (Ovist, pp. n.d. 2004). Additionally, with every new generation of the microprocessor, additional functions have been added by Intel on the chips that were generally offered by suppliers of the application software.

Intel is renowned as a pioneer in manufacturing memory chips DRAM and SRAM which represented the core business of the company till 1981. For the investment in new microprocessor designs Intel took massive amount in evolving the computer industry's rapid growth. During that time Intel became the leading supplier of the microprocessors of PCs and later the company was known for the revelation of aggressively controversial marketing strategies in defense of market position of its product, mainly against its major competitor: Microsoft and AMD for insuring across the directions of the computer business.

Intel is the manufacturer of semiconductor PC circuits such as motherboards, microprocessors, flash memory and one of the main manufacturer of semiconductor chip in the world (Ovist, pp. n.d. 2004). Founded as NM Electronics Intel used to manufacture large-scale integrated (LSI) circuits. Even though Intel-compatible microprocessors were also manufactured by other manufacturers in this way Intel sustained to power more than 75% of the computer systems.

After the family of the processors Intel continues to develop and increase its business to deliver the maximum achievable performance (Kumar, pp. n.d. 2006). Furthermore, the networking products of Intel help removing the barriers on the way to the internet. In addition, Intel is a leading supplier of High speed Ethernet connections and a range of user friendly products of switch and hub that can help a small business get connected and on the internet the same day.

Secondly, by keeping the Lugus principle in mind the company is also an expert in numerous divisions of ultramodern and innovative devices. Intel is the world leader in innovation, manufacturing new products and technologies and initiatives to frequently progress how individuals live and work (Dudley, pp. n.d. 2004). Furthermore, Intel constantly tries to make huge efforts to compete in ...