Compare and Contrast Print Ads

[Writer's Name]

[Institution Name]

Compare and Contrast Print Ads

Introduction

The paper compares and contrasts two print ads of famous perfumes; Fandi by Fendi and Juicy Couture by Nordstrom. The evaluation will be based on the elements like color scheme, sexual imagery in the ad and the ideas of femininity. Many advertisements combine the verbal (text), sound and iconic (image). Textual analysis can never do without a careful reading of the image or sound that carries a significant meaning.

These advertising campaigns unfold on many substrates that are on television, internet, women's magazines, and billboards. Initially, we will present the major players in this campaign and analyze the displays visible on the front page. Finally, we will see how the internet and new technologies are used in this campaign and for what purposes.

Color Scheme

The color schemes in both the ads are slightly different from each other, as the ad by Fendi uses a black and white background with color focus on the perfume bottle only. The bold look of Fandi bottle portrays a sophisticated image of the fragrance and signifies use for young adults with more mature needs of fragrances. The perfume has a square shape, so that gives an image of strength and lines both vertical and horizontal lines give the appearance of dignity and stability. The rays of light falling on the scent like the lights that are behind the model give us an idea of glory. The color black, which encompasses and can say that is the main color of the advert, it makes it look and feel of elegance, class, power and status when combined with the gold.

Juicy Couture uses colors in contrast with a pink bow around the bottle's neck to highlight the significance of the perfume for young girls who need to wear some sweet ...